Callprint has always been about good service and positive relationships. When it came to re-branding we felt our new look should reflect who we are and how we work. A company re-brand was not a decision to be taken lightly. With branches, vehicles, literature, merchandise and website to consider there has been plenty to change.

 

Working with Navyblue Design, we have worked to bring our brand to meet our key values:

 

Commitment: always doing our very best for customers

Reliability: always delivering to the given brief

Dependable: always getting things right to build trust

Thorough: doing things properly, time after time

Responsive: acting quickly on our customers' wishes

Dynamic: bringing enthusiasm and energy to our projects

Versatile: embracing different challenges and approaches

 

The logo has been carefully designed to embody Callprint’s brand values. The ‘plus’ symbol signifies our mission statement, ‘together we make it happen’. The strapline summarises our vision and mission statement.

 

The ‘plus’ symbol also represents our positive relationships and team attitude towards our clients and suppliers, always adding a positive value to our work.

 

Going live in November 2007, we are confident our new look will be another positive step in the ever growing development of Callprint.