Design in the public spotlight

Firefox, the internet web browser, has reached out to its community for feedback on its proposed new branding.

The ‘open source’ organisation said its “story” had changed, and its branding “needs to evolve”.

Announcing the move, it said its current logo, a ‘fast fox’ with a flaming tail, doesn’t offer enough design tools to represents its entire product offering.

In recent years, the web application has expanded its services to include a range of new apps and products to adapt to the rapid evolution of the internet. These include easy screen-shotting and file sharing tools.

Simply recolouring the logo or “dissecting the fox” wouldn’t do, said Firefox, so it would start from the top.

It has shared two of its new designs this week for feedback. It clarified that it is not crowdsourcing the answer and there will be no voting. These can be seen above.

“Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. You can make your views known by commenting on this blog post below,” said Firefox.

“Although the products and projects are real, these design systems are still a work of fiction. Icons are not final. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. Our focus at this point is on the system.”

Opening up the design process to supporters, customers and communities is not a new idea.

In January, it was revealed that Leeds United would be rolling back its new badge design after public outcry from fans. It later called on supporters for help with a brand-new design.

A statement on the club website read: “Following on from last week’s commitment to extend consultation with our supporters on the proposed crest change, we are pleased to announce further details.

“We would like to thank our loyal fan base for the overwhelming engagement on the future of the club crest.

“Using your ideas as inspiration, a small shortlist of refined designs will be chosen by fan panels and then go to a democratic vote amongst all our Season Ticket Holders and Members on Wednesday 21st February, with our new crest announced by the end of the month.”

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