Awwwards

Merged super charity unveils “internationally recognisable” branding

A new charity has this month unveiled its new branding to reflect its continued advancement in its fight against cancer.

It follows the recent merger of Bowel Cancer UK and Beating Bowel Cancer in January 2018.

The two organisations have joined forces to create the unified ‘Bowel Cancer UK’, together with its new strapline: Beating Bowel Cancer Together.

It says it has worked hard over the last year to create a “modern and vibrant visual identity”, which includes the addition of a new logo, font (sans-serif typeface Neris), tone of voice, colour palette and a refreshed website.

“The typeface has a lovely, organic quality to it, which we felt really captured the human aspects of the brand, which we were trying to hero,” said the team behind the rebrand.

The logo itself features characteristics of the ‘Star of Hope’ – the international symbol for bowel cancer, creating a consistent and distinct brand image which the charity believes will “strongly resonate” with supporters and patients.

“We came to the decision that using that international symbol was the right thing to do, while helping the charity make it its own with a new suite of colours and accompanying typeface,” the design team added.

“The overall shape is recognised internationally.”

The new branding, which will be used across all brand communications, can be found above.

Deborah Alsina MBE, Chief Executive of Bowel Cancer UK, says: “It’s a very exciting time for the charity as we unveil our new brand today following our merger. Bowel cancer is the UK’s second biggest cancer killer but we’re determined to change that and achieve a future where nobody dies of bowel cancer but we can’t do that alone.  So we are asking the whole community – patients, families and friends, doctors and nurses, scientists and researchers, politicians and campaigners and everyone fundraising for us to join us and take action because you can help save lives today.”